Calculator
Winback sequence revenue calculator
Winback sequences typically reactivate 4–8% of cancelled customers. This calculator takes your cancel volume and reactivated-customer LTV and estimates the annual revenue contribution. Defaults come from the winback-email-sequences blog benchmarks.
Winback sequence revenue
Reactivated / month
7
Attributable monthly revenue
$163
Annualised
$24,192
Default reactivation assumes a 3-step 7/21/60 day sequence. Typical range is 4–8%. Reactivated-customer LTV is usually 60–80% of a fresh signup because they already churned once.
Want to move these numbers?
ChurnStop ships a save flow that intercepts cancellations on WooCommerce Subscriptions. Free plugin with no external calls; paid tiers add A/B testing, cohort LTV, and a 7/21/60 winback sequence.
Other calculators
- Churn rate calculator- Compute monthly gross churn from your subscriber counts without having to guess whether to divide by starting or ending customers.
- Save-rate impact calculator- See exactly how much MRR a save flow preserves at different save rates against your cancellation volume.
- LTV lift calculator- Reduce monthly churn by X points and see the new customer lifetime value. LTV is a straight function of churn for subscription businesses.