Calculator
LTV lift calculator
For a subscription business, lifetime value = ARPU / churn_rate. Cutting churn is the single fastest way to grow LTV. Enter your current churn, the churn reduction you expect, and ARPU; the calculator returns the before/after LTV.
Churn reduction -> LTV lift
LTV before
$980
LTV after (4.0% churn)
$1,225
Lift
+$245 (25.0%)
Formula: LTV = ARPU / monthly_churn. This is the contractual LTV (infinite horizon). For a more conservative number, cap the horizon at 36 months.
Want to move these numbers?
ChurnStop ships a save flow that intercepts cancellations on WooCommerce Subscriptions. Free plugin with no external calls; paid tiers add A/B testing, cohort LTV, and a 7/21/60 winback sequence.
Other calculators
- Churn rate calculator- Compute monthly gross churn from your subscriber counts without having to guess whether to divide by starting or ending customers.
- Save-rate impact calculator- See exactly how much MRR a save flow preserves at different save rates against your cancellation volume.
- Winback sequence revenue calculator- Estimate the revenue from a 7/21/60-day winback email sequence given your monthly cancel volume.